Contemporary advertising /
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| Main Author: | |
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| Format: | Book (Paper) |
| Published: |
Boston :
McGraw-Hill Irwin,
2002
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| Edition: | 8th ed. |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Item Description: | Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. |
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| Physical Description: | xxxii, 690 p. : ill. (some col.) ; 29 cm + 1 CD (4 3/4 in). |
| Format: | System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072415444 (alk. paper) 0072451769 (CD-ROM) |