Sales management : concepts and cases /

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Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Cron, William L., 1949-, DeCarlo, Thomas E.
Format: Book (Paper)
Published: New York : Wiley, 2001
Edition:7th ed.
Subjects:
Online Access:Table of Contents
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Physical Description:xvii, 585 p. : ill. (some col.), col. maps ; 26 cm
Bibliography:Includes bibliographical references (p. 547-561) and indexes.
ISBN:0471388807