Sales management : concepts and cases /

Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Dalrymple, Douglas J.
Beste egile batzuk: Cron, William., Decarlo, Thomas.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Chichester : John Wiley and Sons, 2000.
Edizioa:7th ed.
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