Sales management : concepts and cases /
Sales management functions and strategies: introduction to selling and sales management; strategic planning and budgeting. Developing the selling function: personal selling; account relationship management; territory management; sales ethics. Sales goals and structure: estimating potentials and fore...
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| Kolejni autorzy: | , |
| Format: | Książka |
| Język: | English |
| Wydane: |
Chichester :
John Wiley and Sons,
2000.
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| Wydanie: | 7th ed. |
| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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