Brands that rock /
保存先:
| 第一著者: | |
|---|---|
| その他の著者: | |
| フォーマット: | Sách giấy |
| 出版事項: |
Hoboken, N.J. :
John Wiley & Sons,
2004
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| 主題: | |
| オンライン･アクセス: | Table of contents Contributor biographical information Publisher description |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
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| 050 | # | # | |a ML3790 |b .B6 2004 |
| 082 | # | # | |a 658.823 |b BL-R |
| 100 | # | # | |a Blackwell, Roger D. |
| 245 | # | # | |a Brands that rock / |c Roger Blackwell, Tina Stephan |
| 246 | # | # | |i At head of title: |a What business leaders can learn from the world of rock and roll |
| 260 | # | # | |a Hoboken, N.J. : |b John Wiley & Sons, |c 2004 |
| 300 | # | # | |a xi, 240 p. ; |c 24 cm |
| 500 | # | # | |a Includes bibliographical references and index. |
| 505 | # | # | |a From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll. |
| 650 | # | # | |a Music trade. |
| 650 | # | # | |a Musicians |x Marketing. |
| 650 | # | # | |a Popular music |x Economic aspects. |
| 700 | # | # | |a Stephan, Kristina. |
| 856 | # | # | |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip047/2003017894.html |
| 856 | # | # | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley046/2003017894.html |
| 856 | # | # | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley039/2003017894.html |
| 923 | # | # | |a 30/2006 |
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