Brands that rock /

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Opis bibliograficzny
1. autor: Blackwell, Roger D.
Kolejni autorzy: Stephan, Kristina.
Format: Sách giấy
Wydane: Hoboken, N.J. : John Wiley & Sons, 2004
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Dostęp online:Table of contents
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Spis treści:
  • From band loyalty to brand loyalty
  • Creating culturally relevant brands
  • Elton John : music man, marketing man, architect of a brand
  • KISS : keep it simple, stupid
  • The Rolling Stones : branding strategies beyond satisfaction
  • Aerosmith : reinventing a rock and roll brand
  • Madonna and Neil Diamond : the relevance of sex in branding
  • Lessons from the legends of rock and roll.