Brands that rock /
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
2004
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| Subjects: | |
| Online Access: | Table of contents Contributor biographical information Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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Table of Contents:
- From band loyalty to brand loyalty
- Creating culturally relevant brands
- Elton John : music man, marketing man, architect of a brand
- KISS : keep it simple, stupid
- The Rolling Stones : branding strategies beyond satisfaction
- Aerosmith : reinventing a rock and roll brand
- Madonna and Neil Diamond : the relevance of sex in branding
- Lessons from the legends of rock and roll.