Brands that rock /
Đã lưu trong:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Sách giấy |
| 出版: |
Hoboken, N.J. :
John Wiley & Sons,
2004
|
| 主題: | |
| 在線閱讀: | Table of contents Contributor biographical information Publisher description |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
書本目錄:
- From band loyalty to brand loyalty
- Creating culturally relevant brands
- Elton John : music man, marketing man, architect of a brand
- KISS : keep it simple, stupid
- The Rolling Stones : branding strategies beyond satisfaction
- Aerosmith : reinventing a rock and roll brand
- Madonna and Neil Diamond : the relevance of sex in branding
- Lessons from the legends of rock and roll.