Brands that rock /
Kaydedildi:
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Sách giấy |
| Baskı/Yayın Bilgisi: |
Hoboken, N.J. :
John Wiley & Sons,
2004
|
| Konular: | |
| Online Erişim: | Table of contents Contributor biographical information Publisher description |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
İçindekiler:
- From band loyalty to brand loyalty
- Creating culturally relevant brands
- Elton John : music man, marketing man, architect of a brand
- KISS : keep it simple, stupid
- The Rolling Stones : branding strategies beyond satisfaction
- Aerosmith : reinventing a rock and roll brand
- Madonna and Neil Diamond : the relevance of sex in branding
- Lessons from the legends of rock and roll.