Marketing : principles & perspectives /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book (Paper) |
| Published: |
New York :
McGraw-Hill/Irwin,
2004
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| Edition: | 4th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Table of contents Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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