Ideation : the birth and death of ideas /
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|---|---|
| Outros Autores: | |
| Formato: | Sách giấy |
| Publicado em: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
c2004.
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| Assuntos: | |
| Acesso em linha: | Table of contents Contributor biographical information Publisher description |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| 042 | # | # | |a pcc |
| 050 | # | # | |a BF408 |b .G664 2004 |
| 082 | # | # | |a 153.2 |b GR-D |
| 100 | # | # | |a Graham, Douglas, |d 1950- |
| 245 | # | # | |a Ideation : |b the birth and death of ideas / |c Douglas Graham, Thomas T. Bachman. |
| 260 | # | # | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c c2004. |
| 300 | # | # | |a xv, 240 p. : |b ill. ; |c 24 cm. |
| 504 | # | # | |a Includes bibliographical references (p. 225-230) and index. |
| 505 | # | # | |a Section A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation. |
| 650 | # | # | |a Creative ability in business. |
| 650 | # | # | |a Creative ability. |
| 650 | # | # | |a Intellectual property. |
| 700 | # | # | |a Bachman, Thomas T. |
| 856 | # | # | |3 Table of contents |u http://www.loc.gov/catdir/toc/wiley041/2003023870.html |
| 856 | # | # | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley046/2003023870.html |
| 856 | # | # | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley041/2003023870.html |
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