Ideation : the birth and death of ideas /
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| Format: | Sách giấy |
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Hoboken, N.J. :
John Wiley & Sons, Inc.,
c2004.
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| Online Zugang: | Table of contents Contributor biographical information Publisher description |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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Inhaltsangabe:
- Section A: Introduction: why ideas matter
- The mothers and fathers of invention
- Taxonomy of innovation
- Section B: The life cycle of ideas. Innovate: the birth of an idea
- Register: the first step for every new idea
- Protect: ensure recognition and reward
- Develop: improve your idea
- Value: what is your idea worth
- Market: finding investors and customers
- The death of an idea
- Section C: The innovation industry. A call to action
- The individual innovation imperative
- The corporate innovation imperative
- Academic innovation imperative
- Creative innovation imperative
- The global innovation imperative
- Section D: A vision for the future. The providers, merchants, and consumers of innovation.