Ideation : the birth and death of ideas /

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Bibliografische gegevens
Hoofdauteur: Graham, Douglas, 1950-
Andere auteurs: Bachman, Thomas T.
Formaat: Sách giấy
Gepubliceerd in: Hoboken, N.J. : John Wiley & Sons, Inc., c2004.
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Online toegang:Table of contents
Contributor biographical information
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Inhoudsopgave:
  • Section A: Introduction: why ideas matter
  • The mothers and fathers of invention
  • Taxonomy of innovation
  • Section B: The life cycle of ideas. Innovate: the birth of an idea
  • Register: the first step for every new idea
  • Protect: ensure recognition and reward
  • Develop: improve your idea
  • Value: what is your idea worth
  • Market: finding investors and customers
  • The death of an idea
  • Section C: The innovation industry. A call to action
  • The individual innovation imperative
  • The corporate innovation imperative
  • Academic innovation imperative
  • Creative innovation imperative
  • The global innovation imperative
  • Section D: A vision for the future. The providers, merchants, and consumers of innovation.