Applications in basic marketing /

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Applications in basic marketing /

"Clippings from the popular business press."

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Detalles Bibliográficos
Autor principal:	Perreault, William D., Jr.
Otros Autores:	McCarthy, E. Jerome
Formato:	Sách giấy
Publicado:	Homewood, IL: Irwin, c1990-
Materias:	Marketing > Periodicals. Marketing > Management > Periodicals. Marketing > Périodiques. Marketing > Coupures de presse > Périodiques.
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Descripción
Sumario:	"Clippings from the popular business press."
Publicado:	1990-
Notas:	Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Latest issue consulted: 2004/2005. Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Descripción Física:	v. : ill. ; 26 cm.
Frecuencia de Publicación:	Annual
Bibliografía:	Includes bibliographical references.
ISSN:	1099-5579
Publicación relacionada:	Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.