Applications in basic marketing /

Applications in basic marketing /

"Clippings from the popular business press."

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Détails bibliographiques
Auteur principal: Perreault, William D., Jr.
Autres auteurs: McCarthy, E. Jerome
Format: Sách giấy
Publié: Homewood, IL: Irwin, c1990-
Sujets:
Marketing > Periodicals.
Marketing > Management > Periodicals.
Marketing > Périodiques.
Marketing > Coupures de presse > Périodiques.
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
Description
Résumé:"Clippings from the popular business press."
Publié:1990-
Description:Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Latest issue consulted: 2004/2005.
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Description matérielle:v. : ill. ; 26 cm.
Fréquence de publication:Annual
Bibliographie:Includes bibliographical references.
ISSN:1099-5579
Documents similaires:Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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