Applications in basic marketing /

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Applications in basic marketing /

"Clippings from the popular business press."

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Bibliographic Details
Main Author:	Perreault, William D., Jr.
Other Authors:	McCarthy, E. Jerome
Format:	Book (Paper)
Published:	Homewood, IL: Irwin, c1990-
Subjects:	Marketing > Periodicals. Marketing > Management > Periodicals. Marketing > Périodiques. Marketing > Coupures de presse > Périodiques.
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Institutions:	Thư viện Trường Đại học Đà Lạt

Description
Summary:	"Clippings from the popular business press."
Published:	1990-
Item Description:	Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Latest issue consulted: 2004/2005. Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Physical Description:	v. : ill. ; 26 cm.
Publication Frequency:	Annual
Bibliography:	Includes bibliographical references.
ISSN:	1099-5579
Related Items:	Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.