Applications in basic marketing /
"Clippings from the popular business press."
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主要作者: | |
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其他作者: | |
格式: | Sách giấy |
出版: |
Homewood, IL:
Irwin,
c1990-
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主題: | |
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Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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總結: | "Clippings from the popular business press." |
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出版: | 1990- |
Item Description: | Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Latest issue consulted: 2004/2005. Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> |
實物描述: | v. : ill. ; 26 cm. |
出版頻率: | Annual |
參考書目: | Includes bibliographical references. |
ISSN: | 1099-5579 |
相關項目: | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |