Contemporary advertising /

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Bibliographic Details
Main Author: Arens, William F.
Format: Book (Paper)
Published: Boston, Mass. : McGraw-Hill, c2006.
Edition:10th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:Table of contents only
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Institutions: Thư viện Trường Đại học Đà Lạt
Description
Item Description:Includes indexes.
Physical Description:xl, 614 [80]p. : col. ill. ; 28 cm.
ISBN:0072964723 (alk. paper)