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Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /

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Autore principale:	Pike, Steven.
Natura:	Articolo
Lingua:	English
Soggetti:	Consumer-based brand equity Destination branding Destination image
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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