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Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /

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Xehetasun bibliografikoak
Egile nagusia:	Pike, Steven.
Formatua:	Artikulua
Hizkuntza:	English
Gaiak:	Consumer-based brand equity Destination branding Destination image
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Antzeko izenburuak

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Inter-regional linkage in promotion and branding of destination Da Lat – Lam Dong
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Projected Destination Brand Personality of Danang City on Fanpage Danang Fantasticity
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Destination Marketing and Management: Theories and Applications
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The Impact of University Branding on High School Students' College Choice
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Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
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The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
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Destination distinctiveness: Concept, measurement, and impact on tourist satisfaction
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Influences of Destination Experience and Destination Service Factors on Domestic Tourists’ Revisiting Intention to Danang City and How to Increase Their 2nd Time Rate: A Case Study of Beach Destinations
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Destination loyalty formation and travelers' demographic characteristics : A multiple group analysis approach /
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Tourists’ perceived online destination image and Generation Z’s revisit intention
nork: Tran, Luong Nguỵet
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The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam
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Assessing the effectiveness of consumer narratives for destination marketing /
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The role of emotional experience and destination image on ecotourism satisfaction
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The Influence of University Branding on high School Students' Academic Major and Institution Choice
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The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
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Sell the brand first
nork: Stiff, Dan
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Destination Revisit Intention: The effects of Satisfaction, Overall Destination Image, Frequency of Past behavior and Switching cost
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Marketing Food Brands
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Strategic brand management : Building, measuring, and managing brand equity
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Brand Identity Design for Story Bake Brand
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Conscious Branding
nork: Funk, David, et al.
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Re-Modeling the Brand Purchase Funnel. 1st ed. 2017
nork: Dierks, Alexander
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Building Personal Brand: Advantage and Method in Marketing
nork: Nguyen, Thi Kim Anh
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Sell the brand first : how to sell your brand and create lasting customer loyalty /
nork: Stiff, Dan.
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An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
nork: Lee, Jin-Soo.

Street food experience and destination image: a study on tourist perceptions in Da Lat
nork: Trương, Thị Lan Hương, et al.
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Enhancing Brand Loyalty Through Consumer-Celebrity Congruence in the Hospitality Sector
nork: Nguyễn, Văn Anh, et al.
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Brand Gender. 1st ed. 2018
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Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
nork: Weiß, Stefanie
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Managing brand equity capitalizing on the value of a brand name
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Perceived Brand Localness
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Designing Brand Tactics
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What Great Brands Do
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Global Brand Strategy World-wise Marketing in the Age of Branding
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Designing brand experiences
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Trade Marks and Brands: An Interdisciplinary Critique
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Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
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A Discourse Analysis of Destination Slogans in English and Vietnamese
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