kod QR

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /

Zapisane w:

Opis bibliograficzny
1. autor:	Pike, Steven.
Format:	Artykuł
Język:	English
Hasła przedmiotowe:	Consumer-based brand equity Destination branding Destination image
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Podobne zapisy

Review The Relationship Between Destination Image And Destination Personality
od: Tran, Luong Nguỵet, i wsp.
Wydane: (2021)

Inter-regional linkage in promotion and branding of destination Da Lat – Lam Dong
od: Cao, Thế Anh
Wydane: (2025)

Projected Destination Brand Personality of Danang City on Fanpage Danang Fantasticity
od: Tran, Luong Nguyet, i wsp.
Wydane: (2021)

Destination Marketing and Management: Theories and Applications
od: Wang, Youcheng, i wsp.
Wydane: (2014)

The Impact of University Branding on High School Students' College Choice
od: Phan, Phi Yen, i wsp.
Wydane: (2025)

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
od: Ngô, Thi Ngọc Huyền

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
od: Le, Phuoc Cuu Long, i wsp.
Wydane: (2021)

Destination distinctiveness: Concept, measurement, and impact on tourist satisfaction
od: Trương, Thị Lan Hương, i wsp.
Wydane: (2023)

Influences of Destination Experience and Destination Service Factors on Domestic Tourists’ Revisiting Intention to Danang City and How to Increase Their 2nd Time Rate: A Case Study of Beach Destinations
od: Vu, Thanh Nhan
Wydane: (2025)

Destination loyalty formation and travelers' demographic characteristics : A multiple group analysis approach /
od: Chi, Christina Geng-qing.

Tourists’ perceived online destination image and Generation Z’s revisit intention
od: Tran, Luong Nguỵet
Wydane: (2021)

The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam
od: Le, Phuoc Cuu Long, i wsp.
Wydane: (2021)

The role of emotional experience and destination image on ecotourism satisfaction
od: Ngo, Hai Quynh, i wsp.
Wydane: (2022)

Assessing the effectiveness of consumer narratives for destination marketing /
od: Tussyadiah, Iis P.

The Influence of University Branding on high School Students' Academic Major and Institution Choice
od: Phan, Phi Yen, i wsp.
Wydane: (2025)

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
od: Lam, Tam Nhi
Wydane: (2022)

Sell the brand first
od: Stiff, Dan
Wydane: (2006)

Destination Revisit Intention: The effects of Satisfaction, Overall Destination Image, Frequency of Past behavior and Switching cost
od: Tran, Luong Nguyet
Wydane: (2018)

Marketing Food Brands
od: Chimhundu, Ranga
Wydane: (2020)

Strategic brand management : Building, measuring, and managing brand equity
od: Keller, Kevin Lane
Wydane: (2013)

Brand Identity Design for Story Bake Brand
od: Nguyen, Duc Quan
Wydane: (2025)

Conscious Branding
od: Funk, David, i wsp.
Wydane: (2012)

Re-Modeling the Brand Purchase Funnel. 1st ed. 2017
od: Dierks, Alexander
Wydane: (2020)

Building Personal Brand: Advantage and Method in Marketing
od: Nguyen, Thi Kim Anh
Wydane: (2025)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
od: Stiff, Dan.
Wydane: (2006)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
od: Lee, Jin-Soo.

Enhancing Brand Loyalty Through Consumer-Celebrity Congruence in the Hospitality Sector
od: Nguyễn, Văn Anh, i wsp.
Wydane: (2024)

Brand Gender. 1st ed. 2018
od: Lieven, Theo
Wydane: (2020)

Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
od: Weiß, Stefanie
Wydane: (2015)

Street food experience and destination image: a study on tourist perceptions in Da Lat
od: Trương, Thị Lan Hương, i wsp.
Wydane: (2024)

Managing brand equity capitalizing on the value of a brand name
od: Aaker, David A.
Wydane: (1991)

Perceived Brand Localness
od: Igelbrink, Jörg
Wydane: (2020)

Designing Brand Tactics
od: Airey, David
Wydane: (2025)

What Great Brands Do
od: Denise, Lee Yohn
Wydane: (2025)

Strategic brand management building, measuring, and managing brand equity
od: Keller, Kevin Lane
Wydane: (2008)

Global Brand Strategy World-wise Marketing in the Age of Branding
od: Jan, Benedict Steenkamp
Wydane: (2025)

Designing brand experiences
od: Landa, Robin
Wydane: (2006)

Trade Marks and Brands: An Interdisciplinary Critique
od: Bently, Lionel, i wsp.
Wydane: (2013)

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
od: Lee, Yong Ki.

Travelers' takes on hotel--restaurant co-branding : Insights for China/
od: Guillet, Basak Denizci.