QR-Code

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Pike, Steven.
Format:	Artikel
Sprache:	English
Schlagworte:	Consumer-based brand equity Destination branding Destination image
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Ähnliche Einträge

Review The Relationship Between Destination Image And Destination Personality
von: Tran, Luong Nguỵet, et al.
Veröffentlicht: (2021)

Inter-regional linkage in promotion and branding of destination Da Lat – Lam Dong
von: Cao, Thế Anh
Veröffentlicht: (2025)

Projected Destination Brand Personality of Danang City on Fanpage Danang Fantasticity
von: Tran, Luong Nguyet, et al.
Veröffentlicht: (2021)

Destination Marketing and Management: Theories and Applications
von: Wang, Youcheng, et al.
Veröffentlicht: (2014)

The Impact of University Branding on High School Students' College Choice
von: Phan, Phi Yen, et al.
Veröffentlicht: (2025)

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
von: Ngô, Thi Ngọc Huyền

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
von: Le, Phuoc Cuu Long, et al.
Veröffentlicht: (2021)

Destination distinctiveness: Concept, measurement, and impact on tourist satisfaction
von: Trương, Thị Lan Hương, et al.
Veröffentlicht: (2023)

Influences of Destination Experience and Destination Service Factors on Domestic Tourists’ Revisiting Intention to Danang City and How to Increase Their 2nd Time Rate: A Case Study of Beach Destinations
von: Vu, Thanh Nhan
Veröffentlicht: (2025)

Destination loyalty formation and travelers' demographic characteristics : A multiple group analysis approach /
von: Chi, Christina Geng-qing.

Tourists’ perceived online destination image and Generation Z’s revisit intention
von: Tran, Luong Nguỵet
Veröffentlicht: (2021)

The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam
von: Le, Phuoc Cuu Long, et al.
Veröffentlicht: (2021)

The role of emotional experience and destination image on ecotourism satisfaction
von: Ngo, Hai Quynh, et al.
Veröffentlicht: (2022)

Assessing the effectiveness of consumer narratives for destination marketing /
von: Tussyadiah, Iis P.

The Influence of University Branding on high School Students' Academic Major and Institution Choice
von: Phan, Phi Yen, et al.
Veröffentlicht: (2025)

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
von: Lam, Tam Nhi
Veröffentlicht: (2022)

Sell the brand first
von: Stiff, Dan
Veröffentlicht: (2006)

Destination Revisit Intention: The effects of Satisfaction, Overall Destination Image, Frequency of Past behavior and Switching cost
von: Tran, Luong Nguyet
Veröffentlicht: (2018)

Marketing Food Brands
von: Chimhundu, Ranga
Veröffentlicht: (2020)

Strategic brand management : Building, measuring, and managing brand equity
von: Keller, Kevin Lane
Veröffentlicht: (2013)

Brand Identity Design for Story Bake Brand
von: Nguyen, Duc Quan
Veröffentlicht: (2025)

Conscious Branding
von: Funk, David, et al.
Veröffentlicht: (2012)

Re-Modeling the Brand Purchase Funnel. 1st ed. 2017
von: Dierks, Alexander
Veröffentlicht: (2020)

Building Personal Brand: Advantage and Method in Marketing
von: Nguyen, Thi Kim Anh
Veröffentlicht: (2025)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
von: Stiff, Dan.
Veröffentlicht: (2006)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
von: Lee, Jin-Soo.

Enhancing Brand Loyalty Through Consumer-Celebrity Congruence in the Hospitality Sector
von: Nguyễn, Văn Anh, et al.
Veröffentlicht: (2024)

Brand Gender. 1st ed. 2018
von: Lieven, Theo
Veröffentlicht: (2020)

Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
von: Weiß, Stefanie
Veröffentlicht: (2015)

Street food experience and destination image: a study on tourist perceptions in Da Lat
von: Trương, Thị Lan Hương, et al.
Veröffentlicht: (2024)

Managing brand equity capitalizing on the value of a brand name
von: Aaker, David A.
Veröffentlicht: (1991)

Perceived Brand Localness
von: Igelbrink, Jörg
Veröffentlicht: (2020)

Designing Brand Tactics
von: Airey, David
Veröffentlicht: (2025)

What Great Brands Do
von: Denise, Lee Yohn
Veröffentlicht: (2025)

Strategic brand management building, measuring, and managing brand equity
von: Keller, Kevin Lane
Veröffentlicht: (2008)

Global Brand Strategy World-wise Marketing in the Age of Branding
von: Jan, Benedict Steenkamp
Veröffentlicht: (2025)

Designing brand experiences
von: Landa, Robin
Veröffentlicht: (2006)

Trade Marks and Brands: An Interdisciplinary Critique
von: Bently, Lionel, et al.
Veröffentlicht: (2013)

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
von: Lee, Yong Ki.

Travelers' takes on hotel--restaurant co-branding : Insights for China/
von: Guillet, Basak Denizci.