PR hiệu quả = Effective public relations

Nội dung tài liệu sẽ giúp bạn xây dựng và duy trì những hình ảnh tốt đẹp nhất về tổ chức của mình bằng những hướng dẫn cụ thể đề cập đến các khía cạnh chính trong công tác PR, từ kỹ năng quan hệ với giới báo chí, truyền thông, kỹ...

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Bibliographic Details
Main Author:	Ali, Moi
Other Authors:	Hoàng Ngọc Tuyến (Biên dịch)
Format:	Book
Language:	Vietnamese
Published:	Tp. Hồ Chí Minh Tổng hợp 2006
Series:	Cẩm nang quản lý
Subjects:	Quan hệ công chúng (PR)
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Nội dung tài liệu sẽ giúp bạn xây dựng và duy trì những hình ảnh tốt đẹp nhất về tổ chức của mình bằng những hướng dẫn cụ thể đề cập đến các khía cạnh chính trong công tác PR, từ kỹ năng quan hệ với giới báo chí, truyền thông, kỹ năng tổ chức sự kiện đến phương pháp thiết kế tài liệu quảng cáo, giới thiệu
Physical Description:	69tr. minh họa 24cm

PR hiệu quả = Effective public relations

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