Sáng tạo chiến dịch PR hiệu quả

Cung cấp những kiến thức và công cụ hữu ích về kỹ năng hoạch định và quản lý chiến dịch PR gồm: Làm rõ vai trò của PR trong tổ chức, khởi động quá trình hoạch định, nghiên cứu và phân tích, xác lập mục tiêu, xác định đối tượng công chún...

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Bibliographic Details
Main Author:	Gregory, Anne
Other Authors:	Việt Hà (biên dịch), Trung An (biên dịch)
Format:	Book
Language:	Vietnamese
Published:	Tp. Hồ Chí Minh Trẻ 2014
Subjects:	Quan hệ công chúng (PR)
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Sáng tạo chiến dịch PR hiệu quả

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