Giáo trình Hành vi người tiêu dùng

Nội dung tài liệu bao gồm: Tổng quan về hành vi người tiêu dùng; Ảnh hưởng của văn hóa đến hành vi người tiêu dùng; Giai tầng xã hội và hành vi người tiêu dùng; Nhóm tham khảo và hành vi người tiêu dùng; Những ảnh hưởng của gia đình tới...

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Detalles Bibliográficos
Autor principal:	Vũ Huy Thông (Chủ biên)
Formato:	Libro
Lenguaje:	Vietnamese
Publicado:	H. Đại học Kinh tế Quốc dân 2010
Materias:	Quản trị kinh doanh
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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100	1		\|a Vũ Huy Thông \|e Chủ biên
245	1	0	\|a Giáo trình Hành vi người tiêu dùng \|c Vũ Huy Thông
260			\|a H. \|b Đại học Kinh tế Quốc dân \|c 2010
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500			\|a ĐTTS ghi: Trường Đại học Kinh tế Quốc dân. Khoa Marketing
520	3		\|a Nội dung tài liệu bao gồm: Tổng quan về hành vi người tiêu dùng; Ảnh hưởng của văn hóa đến hành vi người tiêu dùng; Giai tầng xã hội và hành vi người tiêu dùng; Nhóm tham khảo và hành vi người tiêu dùng; Những ảnh hưởng của gia đình tới hành vi người tiêu dùng . Chương 6: Cá tính và hành vi người tiêu dùng Chương 7: Động cơ và hành vi người tiêu dùng Chương 8: Nhận thức của người tiêu dùng Chương 9: Thái độ của người tiêu dùng Chương 10: Mua sắm và hiệu của mua sắm
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980			\|a Thư viện Trường Đại học Nam Cần Thơ

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