Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác

Nội dung sách giới thiệu 30 kỹ thuật tâm lý ứng dụng trong truyền thông thị giác được chia tách theo 3 dạng thức nhu cầu của khách hàng: Nhu cầu bản năng, nhu cầu xã hội, nhu cầu cá nhân. Đồng thời khai thác động lực thuyết phục ẩn sau nhữ...

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Bibliographic Details
Main Author:	Andrews, Marc
Other Authors:	Matthijs van Leeuwen, Rick van Baaren, Hà Minh Tú (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Dân trí 2023
Edition:	Tái bản
Series:	Bộ sách Mỹ thuật ứng dụng trong marketing
Subjects:	Truyền thông đa phương tiện
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Nội dung sách giới thiệu 30 kỹ thuật tâm lý ứng dụng trong truyền thông thị giác được chia tách theo 3 dạng thức nhu cầu của khách hàng: Nhu cầu bản năng, nhu cầu xã hội, nhu cầu cá nhân. Đồng thời khai thác động lực thuyết phục ẩn sau những hình ảnh của các chiến dịch truyền thông.
Physical Description:	193 tr. Minh hoạ 21 cm
ISBN:	9786044001241

Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác

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