Nguyên lý marketing = Principles of marketing

CUỐN SÁCH XOAY QUANH 5 CHỦ ĐỀ LỚN VỀ GIÁ TRỊ VÀ SỰ GĂN KẾT KHÁCH HÀNG: - Tạo ra giá trị cho khách hàng để thu nhận lại giá trị từ họ. - Sự gắn kết khách hàng cùng các phương tiện truyền thông xã hội và kỹ thuật số ngày nay. - Xây dựng...

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Bibliografiska uppgifter
Huvudupphovsman:	Kotler, Philip
Övriga upphovsmän:	Vũ Huy Thông (Dịch), Vũ Minh Đức (Dịch)
Materialtyp:	Bok
Språk:	Vietnamese
Publicerad:	H. Đại học Kinh tế Quốc dân ; Công ty cổ phần sách Alpha 2024
Upplaga:	Tái bản lần 3
Ämnen:	Truyền thông đa phương tiện
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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100	1		\|a Kotler, Philip
245	1	0	\|a Nguyên lý marketing = \|b Principles of marketing \|c Philip Kotler, Gary Armstrong ; Dịch: Vũ Huy Thông...
250			\|a Tái bản lần 3
260			\|a H. \|b Đại học Kinh tế Quốc dân ; Công ty cổ phần sách Alpha \|c 2024
300			\|a 1082 tr. \|b Hình ảnh, minh hoạ \|c 27 cm
520	3		\|a CUỐN SÁCH XOAY QUANH 5 CHỦ ĐỀ LỚN VỀ GIÁ TRỊ VÀ SỰ GĂN KẾT KHÁCH HÀNG: - Tạo ra giá trị cho khách hàng để thu nhận lại giá trị từ họ. - Sự gắn kết khách hàng cùng các phương tiện truyền thông xã hội và kỹ thuật số ngày nay. - Xây dựng và quản lý các thương hiệu vững mạnh, tạo ra giá trị. - Đo lường và quản lý lợi nhuận từ marketing. - Marketing bền vững trên toàn cầu. Bên cạnh đó cuốn sách đưa ra vô số ví dụ và câu chuyện thực tiễn, chuyên sâu nhằm thu hút người học khám phá các khái niệm marketing, đồng thời đưa marketing hiện đại vào cuộc sống.
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700	1		\|a Vũ Minh Đức \|e Dịch
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980			\|a Thư viện Trường Đại học Nam Cần Thơ

Nguyên lý marketing = Principles of marketing

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