Nguyên lý marketing = Principles of marketing

CUỐN SÁCH XOAY QUANH 5 CHỦ ĐỀ LỚN VỀ GIÁ TRỊ VÀ SỰ GĂN KẾT KHÁCH HÀNG: - Tạo ra giá trị cho khách hàng để thu nhận lại giá trị từ họ. - Sự gắn kết khách hàng cùng các phương tiện truyền thông xã hội và kỹ thuật số ngày nay. - Xây dựng...

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書誌詳細
第一著者:	Kotler, Philip
その他の著者:	Vũ Huy Thông (Dịch), Vũ Minh Đức (Dịch)
フォーマット:	図書
言語:	Vietnamese
出版事項:	H. Đại học Kinh tế Quốc dân ; Công ty cổ phần sách Alpha 2024
版:	Tái bản lần 3
主題:	Truyền thông đa phương tiện
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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245	1	0	\|a Nguyên lý marketing = \|b Principles of marketing \|c Philip Kotler, Gary Armstrong ; Dịch: Vũ Huy Thông...
250			\|a Tái bản lần 3
260			\|a H. \|b Đại học Kinh tế Quốc dân ; Công ty cổ phần sách Alpha \|c 2024
300			\|a 1082 tr. \|b Hình ảnh, minh hoạ \|c 27 cm
520	3		\|a CUỐN SÁCH XOAY QUANH 5 CHỦ ĐỀ LỚN VỀ GIÁ TRỊ VÀ SỰ GĂN KẾT KHÁCH HÀNG: - Tạo ra giá trị cho khách hàng để thu nhận lại giá trị từ họ. - Sự gắn kết khách hàng cùng các phương tiện truyền thông xã hội và kỹ thuật số ngày nay. - Xây dựng và quản lý các thương hiệu vững mạnh, tạo ra giá trị. - Đo lường và quản lý lợi nhuận từ marketing. - Marketing bền vững trên toàn cầu. Bên cạnh đó cuốn sách đưa ra vô số ví dụ và câu chuyện thực tiễn, chuyên sâu nhằm thu hút người học khám phá các khái niệm marketing, đồng thời đưa marketing hiện đại vào cuộc sống.
653			\|a Truyền thông đa phương tiện
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980			\|a Thư viện Trường Đại học Nam Cần Thơ

Nguyên lý marketing = Principles of marketing

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