Chiến lược xa xỉ Phá vỡ quy luật tiếp thị để xây dựng thương hiệu xa xỉ

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Chiến lược xa xỉ Phá vỡ quy luật tiếp thị để xây dựng thương hiệu xa xỉ

Cung cấp những kiến thức về thị trường xa xỉ, lịch sử của thị trường xa xỉ, đưa ra những mô hình kinh doanh hàng hoá xa xỉ, các chiến lược để xây dựng thương hiệu xa xỉ, định ra những quy luật khắt khe để quản lý thương hiệu xa xỉ một...

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Bibliographic Details
Main Author:	Kapferer, J. N.
Other Authors:	Bastien, Vincent, Quang Thiệu (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Công thương 2023
Subjects:	Truyền thông đa phương tiện
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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