Media industries in the digital age : How media businesses work today
This book examines how digital technologies have transformed media industries, focusing on changes in production, distribution, and business models. It explores streaming platforms, data-driven strategies, and global market shifts, offering a clear overview of how media companies operate in the digi...
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| Format: | Llibre |
| Idioma: | Vietnamese |
| Publicat: |
Cambridge, UK
Polity Press
2025
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| Edició: | 1st ed. |
| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Sumari: | This book examines how digital technologies have transformed media industries, focusing on changes in production, distribution, and business models. It explores streaming platforms, data-driven strategies, and global market shifts, offering a clear overview of how media companies operate in the digital age. |
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| Descripció física: | xii, 204 p. ill. 24 cm |
| Bibliografia: | Includes index |
| ISBN: | 9781509565900 |