Media industries in the digital age : How media businesses work today
This book examines how digital technologies have transformed media industries, focusing on changes in production, distribution, and business models. It explores streaming platforms, data-driven strategies, and global market shifts, offering a clear overview of how media companies operate in the digi...
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | Vietnamese |
| Udgivet: |
Cambridge, UK
Polity Press
2025
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| Udgivelse: | 1st ed. |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Summary: | This book examines how digital technologies have transformed media industries, focusing on changes in production, distribution, and business models. It explores streaming platforms, data-driven strategies, and global market shifts, offering a clear overview of how media companies operate in the digital age. |
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| Fysisk beskrivelse: | xii, 204 p. ill. 24 cm |
| Bibliografi: | Includes index |
| ISBN: | 9781509565900 |