Media industries in the digital age : How media businesses work today

This book examines how digital technologies have transformed media industries, focusing on changes in production, distribution, and business models. It explores streaming platforms, data-driven strategies, and global market shifts, offering a clear overview of how media companies operate in the digi...

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书目详细资料
主要作者: Lotz, Amanda D.
其他作者: Havens, Timothy
格式: 图书
语言:Vietnamese
出版: Cambridge, UK Polity Press 2025
版:1st ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ