Quản trị marketing

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Quản trị marketing

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Đây là một giáo trình về marketing, bao gồm những nguyên lý đến chiến lược và mô hình quản trị hoạt động marketing khác nhau.

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane
Format:	Book
Language:	Vietnamese
Published:	H. Hồng Đức 2020
Edition:	15th ed.
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Đây là một giáo trình về marketing, bao gồm những nguyên lý đến chiến lược và mô hình quản trị hoạt động marketing khác nhau.
Physical Description:	994 tr. minh họa 27 cm
Bibliography:	Bao gồm phụ lục và chú thích
ISBN:	9786043025880