Marketing management : A behavioral systems approach

Contents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing...

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Bibliographic Details
Main Author: Field, George A.
Other Authors: Douglas, John, Tarpey, Lawrence X.
Format: Book
Language:Vietnamese
Published: Columbus, Ohio Charles E. Merrill books 1966
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Institutions: Thư viện Trường Đại học Nam Cần Thơ
Description
Summary:Contents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing...
Physical Description:xv, 619 p. 24cm