Marketing management : A behavioral systems approach
Contents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Vietnamese |
| Published: |
Columbus, Ohio
Charles E. Merrill books
1966
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| Subjects: | |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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| Summary: | Contents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing... |
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| Physical Description: | xv, 619 p. 24cm |