Marketing management : A behavioral systems approach

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Marketing management : A behavioral systems approach

Contents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Field, George A.
Awduron Eraill:	Douglas, John, Tarpey, Lawrence X.
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	Columbus, Ohio Charles E. Merrill books 1966
Pynciau:	Quan hệ công chúng (PR).
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Eitemau Tebyg

Ngôn ngữ cơ thể : Cẩm nang giải mã cử chỉ và điệu bộ = Body talk : A world guide to gestures
gan: Morris, Desmond
Cyhoeddwyd: (2016)

Kỹ năng thuyết trình
gan: Đoàn Chí Thiện
Cyhoeddwyd: (2014)

Tiếp thị mở đường tăng trưởng : 8 con đường tăng trưởng thời khủng hoảng
gan: Kotler, Philip
Cyhoeddwyd: (2013)

Những bí quyết căn bản để thành công trong PR
gan: Henslowe, Philip
Cyhoeddwyd: (2014)

Sáng tạo chiến dịch PR hiệu quả
gan: Gregory, Anne
Cyhoeddwyd: (2014)

PR - Từ chưa biết đến chuyên gia
gan: Hoàng Xuân Phương
Cyhoeddwyd: (2015)

PR lý luận & ứng dụng : Chiến lược PR chính phủ, doanh nghiệp và tổ chức phi chính phủ
gan: Đinh Thị Thuý Hằng
Cyhoeddwyd: (2012)

100 ý tưởng PR tuyệt hay : Từ những công ty hàng đầu trên khắp thế giới
gan: Blythe, Jim
Cyhoeddwyd: (2013)

Nguyên nhân và bài học từ những thất bại PR nổi tiếng thế giới
gan: McCusker, Gerry
Cyhoeddwyd: (2009)

PR hiệu quả = Effective public relations
gan: Ali, Moi
Cyhoeddwyd: (2006)

Hiểu và ứng dụng quan hệ công chúng (PR) cho doanh nghiệp : Làm thế nào sử dụng quan hệ công chúng (PR) để thúc đẩy sự phát triển kinh doanh cho doanh nghiệp của bạn
Cyhoeddwyd: (2011)

10 bí quyết thành công của những diễn giả MC tài năng nhất thế giới = Ten simple secrets of the world's greatest business communicators
gan: Gallo, Carmine
Cyhoeddwyd: (2008)

Cẩm nang quản lý mối quan hệ khách hàng
gan: Dyché, Jill
Cyhoeddwyd: (2010)

Tổng quan truyền thông quốc tế : Dành cho người làm công tác thông tin đối ngoại
gan: Lê Thanh Bình
Cyhoeddwyd: (2012)

Mark Zuckerberg : Hiệu ứng facebook và cuộc cách mạng toàn cầu của mạng xã hội
gan: Kirkpatrick, David
Cyhoeddwyd: (2010)

Giáo trình xã hội học đại cương
gan: Phạm Đức Trọng
Cyhoeddwyd: (2014)

Các quy tắc của phương pháp xã hội học
gan: Durkheim, Émile
Cyhoeddwyd: (2014)

Truyền thông giao lưu văn hoá với vấn đề bảo vệ lợi ích và an ninh văn hoá quốc gia : Sách chuyên khảo
gan: Lê Thanh Bình
Cyhoeddwyd: (2015)

Tư duy & chia sẻ
gan: Tôn Nữ Thị Ninh
Cyhoeddwyd: (2016)

Ngôn ngữ báo chí và biên tập báo
gan: Hồ Xuân Mai
Cyhoeddwyd: (2014)

Giáo trình quan hệ công chúng chính phủ trong văn hóa đối ngoại
gan: Lê Thanh Bình
Cyhoeddwyd: (2011)

Sáng tạo tác phẩm báo mạng điện tủ : Sách chuyên khảo
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2014)

Báo mạng điện tử : Đặc trưng và phương pháp sáng tạo (Sách chuyên khảo)
gan: Nguyễn Trí Nhiệm
Cyhoeddwyd: (2014)

Bộ công cụ chiến lược quan hệ công chúng (Sách chuyên khảo)
gan: Theaker, Alison
Cyhoeddwyd: (2018)

Đạo đức nghề báo những vấn đề lý luận và thực tiễn
gan: Hoàng Đình Cúc
Cyhoeddwyd: (2013)

Xây dựng tập đoàn truyền thông giải pháp chiến lược trong phát triển nền báo chí Việt Nam
gan: Lê Hải
Cyhoeddwyd: (2013)

Truyền thông quốc tế
gan: Vũ Thanh Vân
Cyhoeddwyd: (2014)

Báo chí và thông tin đối ngoại (Sách chuyên khảo dành cho học viện, nhà quản lý về báo chí, quan hệ quốc tế, PR, chính trị,...)
gan: Lê Thanh Bình
Cyhoeddwyd: (2012)

Tác phẩm chính luận báo chí (Sách chuyên khảo)
gan: Trần Thế Phiệt
Cyhoeddwyd: (2014)

Vai trò của báo chí trong định hướng dư luận xã hội
gan: Đỗ Chí Nghĩa
Cyhoeddwyd: (2012)

Truyền thông lý thuyết và kỹ năng cơ bản
gan: Nguyễn Văn Dững
Cyhoeddwyd: (2012)

Thời luận
gan: Vũ Văn Hiền
Cyhoeddwyd: (2014)

100 bản quy tắc đạo đức nghề báo trên thế giới
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2014)

100 bản quy tắc đạo đức nghề báo trên thế giới
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2018)

Các thể loại báo chí thông tấn
gan: Đinh Văn Hường
Cyhoeddwyd: (2011)

PR nội bộ và PR cộng đồng = Public relation: The profession and the practice
Cyhoeddwyd: (2018)

Kỹ năng viết cho PR : Các yếu tố cần thiết cho phong cách và hình thức trình bày = Public relations writing : The essentials of style and format
gan: Bivins, Thomas H.
Cyhoeddwyd: (2018)

Báo chí và truyền thông đa phương tiện (Sách chuyên khảo)
gan: Nguyễn Thị Trường Giang
Cyhoeddwyd: (2017)

Bí quyết thành công những thương hiệu truyền thông hàng đầu thế giới
gan: Tungate, Mark
Cyhoeddwyd: (2007)

18 quy luật bất biến phát triển danh tiếng thương hiệu công ty = The 18 immutable laws of corporate reputation
gan: Alsop, Ronald J.
Cyhoeddwyd: (2014)