Chiến lược marketing cho thị trường công nghệ = Crossing the chasm

Trình bày những chiến lược marketing phù hợp, thậm chí từ bỏ những thói quen marketing khi khởi nghiệp, áp dụng những chiến lược hoàn toàn mới và chuyên biệt đối với thị trường công nghệ

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Bibliographic Details
Main Author:	Moore, Geoffrey A.
Other Authors:	Nguyễn Thu Trang (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Công thương 2020
Subjects:	Quan hệ công chúng
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Trình bày những chiến lược marketing phù hợp, thậm chí từ bỏ những thói quen marketing khi khởi nghiệp, áp dụng những chiến lược hoàn toàn mới và chuyên biệt đối với thị trường công nghệ
Physical Description:	263 tr. 24cm
ISBN:	9786049913976

Chiến lược marketing cho thị trường công nghệ = Crossing the chasm

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