Essentials of business research methods

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decis...

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Otros Autores: Hair, Joseph F., Babin, Barry, Money, Arthur H., Samouel, Phillip
Formato: Libro
Lenguaje:Vietnamese
Publicado: New Jersey Wiley & Sons 2003
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