Essentials of business research methods

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decis...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחברים אחרים: Hair, Joseph F., Babin, Barry, Money, Arthur H., Samouel, Phillip
פורמט: ספר
שפה:Vietnamese
יצא לאור: New Jersey Wiley & Sons 2003
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
תיאור
סיכום:This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.
תאור פריט:Includes index
תיאור פיזי:xxiii, 440 p. 24cm
ISBN:9780471429258