Essentials of business research methods

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decis...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
مؤلفون آخرون: Hair, Joseph F., Babin, Barry, Money, Arthur H., Samouel, Phillip
التنسيق: كتاب
اللغة:Vietnamese
منشور في: New Jersey Wiley & Sons 2003
الموضوعات:
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
الوصف
الملخص:This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.
وصف المادة:Includes index
وصف مادي:xxiii, 440 p. 24cm
ردمك:9780471429258