Essentials of business research methods
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decis...
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| Andre forfattere: | , , , |
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| Format: | Bog |
| Sprog: | Vietnamese |
| Udgivet: |
New Jersey
Wiley & Sons
2003
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Summary: | This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. |
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| Emne beskrivelse: | Includes index |
| Fysisk beskrivelse: | xxiii, 440 p. 24cm |
| ISBN: | 9780471429258 |