Essentials of business research methods

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decis...

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其他作者: Hair, Joseph F., Babin, Barry, Money, Arthur H., Samouel, Phillip
格式: 圖書
語言:Vietnamese
出版: New Jersey Wiley & Sons 2003
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
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245 0 0 |a Essentials of business research methods  |c Joseph F. Hair, Jr., Barry Babin, Arthur H. Money, Phillip Samouel 
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300 |a xxiii, 440 p.  |c 24cm 
500 |a Includes index 
520 3 |a This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.  
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700 1 |a Money, Arthur H.  
700 1 |a Samouel, Phillip  
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