Marketing căn bản Marketing essentials

Giới thiệu một cách khoa học và thuyết phục những vấn đề căn bản nhất của marketing, người nghiên cứu chuyên sâu và người mới tìm hiểu về marketing cũng hiểu được. Có đưa vào những tình huống thực tế và đầy kịch tính của marketing hie...

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Bibliografische gegevens
Hoofdauteur:	Kotler, Philip
Andere auteurs:	Phan, Thăng
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	H. Lao động - Xã hội 2007
Onderwerpen:	Marketing > Căn bản; Quản trị marketting
Online toegang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=14680
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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245		0	\|c Philip Kotler; TS. Phan Thăng, TS. Vũ Thị Phương, Giang Văn Chiến (lược d.)
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520			\|a Giới thiệu một cách khoa học và thuyết phục những vấn đề căn bản nhất của marketing, người nghiên cứu chuyên sâu và người mới tìm hiểu về marketing cũng hiểu được. Có đưa vào những tình huống thực tế và đầy kịch tính của marketing hiện đại như: cuộc đấu tranh của coca cola và pepsi cola, sự thất bại của công ty truyền hình cáp của CBS, ...; TM và chú thích tr.544-569; KT079; KT159
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Marketing căn bản Marketing essentials

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