Nghiên cứu Marketing Marketing research

Cuốn sách gồm 21 chương chia làm 5 phần: Phần 1: Những vấn đề cơ bản của nghiên cứu Marketing ; Phần 2: Những mục tiêu và kế hoạch nghiên cứu ; Phần 3: Thực hiện thu thập dữ liệu ; Phần 4: Xử lý và phân tích dữ liệu ; Phần 5: Trình bày...

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Bibliographic Details
Main Author:	Luck, David J
Other Authors:	Phan, Văn Thăng
Format:	Book
Language:	Undetermined
Published:	Tp.Hồ Chí Minh Lao động - Xã hội 2009
Subjects:	Marketing > Nghiên cứu
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=16842
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=16842

Nghiên cứu Marketing Marketing research

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