Quản trị Marketing

Gồm 18 chương đi theo các hoạt động có tính logic chặt chẽ của quá trình quản trị marketing, chia 4 phần lớn. Phần 1: Những vấn đề bản chất của quản trị marketing(chương 1,2) ; Phần 2: Tập trung vào các vấn đề nhà quản trị marketing cần nghiên cu...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	Trương, Đình Chiến
অন্যান্য লেখক:	Trường Đại học Kinh tế quốc dân
বিন্যাস:	গ্রন্থ
ভাষা:	Undetermined
প্রকাশিত:	H. Đại học kinh tế quốc dân 2011
বিষয়গুলি:	Quản trị marketing; Marketing > Quản trị
অনলাইন ব্যবহার করুন:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=16892
ট্যাগগুলো:	ট্যাগ যুক্ত করুন কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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100			\|a Trương, Đình Chiến
245		0	\|a Quản trị Marketing
245		0	\|c Trương Đình Chiến
260			\|a H.
260			\|b Đại học kinh tế quốc dân
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300			\|a 463tr.
520			\|a Gồm 18 chương đi theo các hoạt động có tính logic chặt chẽ của quá trình quản trị marketing, chia 4 phần lớn. Phần 1: Những vấn đề bản chất của quản trị marketing(chương 1,2) ; Phần 2: Tập trung vào các vấn đề nhà quản trị marketing cần nghiên cứu để phục vụ cho các quyết định marketing(chương 3,4,5,6,7) ; Phần 3: Trình bày về các loại chiến lược marketing(chương 8,9,10) ; Phần 4: Tập trung vào quản trị các nhóm biện pháp marketing(chương 11,12,13,14,15,16,17) ; Phần cuối: Trình bày các vấn đề về tổ chức thực hiện và điều khiển các hoạt động marketinh(chương 18).; TM tài liệu tham khảo tr.459; QC068
650			\|a Quản trị marketing; Marketing \|x Quản trị
700			\|a Trường Đại học Kinh tế quốc dân
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=16892
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Quản trị Marketing

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