Quản trị Marketing

Gồm 18 chương đi theo các hoạt động có tính logic chặt chẽ của quá trình quản trị marketing, chia 4 phần lớn. Phần 1: Những vấn đề bản chất của quản trị marketing(chương 1,2) ; Phần 2: Tập trung vào các vấn đề nhà quản trị marketing cần nghiên cu...

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Bibliographic Details
Main Author:	Trương, Đình Chiến
Other Authors:	Trường Đại học Kinh tế quốc dân
Format:	Book
Language:	Undetermined
Published:	H. Đại học kinh tế quốc dân 2011
Subjects:	Quản trị marketing; Marketing > Quản trị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=16892
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