Quản trị thương hiệu

Trình bày quá trình từ khi hoạch định, đến tổ chức, điều khiển, kiểm soát các chiến lược và kế hoạch xây dựng thương hiệu nhằm góp phần giải đáp vấn đề được quan tâm là làm thế nào xây dựng thương hiệu thành công về mặt nhận th...

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Bibliographic Details
Main Author:	Lê, Đăng Lăng
Other Authors:	Đại học Quốc gia Thành phố Hồ Chí Minh
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Đại học Quốc gia Tp. Hồ Chí Minh 2013
Subjects:	Quản trị thương hiệu; Quản lý tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=21854
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Quản trị thương hiệu

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