Quản trị thương hiệu

Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi c...

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Bibliographic Details
Main Author:	Nicolino, Patricia F
Other Authors:	Nguyễn, Minh Khôi
Format:	Book
Language:	Undetermined
Published:	H. Lao động - Xã hội 2009
Subjects:	Quản lý tiếp thị; Quản trị thương hiệu
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=18525
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Quản trị thương hiệu

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