Chiến lược marketing hiện đại từ thực tiễn thương trường

Trình bày những lý thuyết nổi trội và hiệu quả trong việc xây dựng một chiến lược marketing đúng đắn, tạo dựng một thương hiệu thành công và định vị thương hiệu một cách rõ nét trong tâm thức khách hàng...

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Bibliographic Details
Main Author:	Bùi, Thị Hải Yến
Other Authors:	Hoàng Tùng
Format:	Book
Language:	Undetermined
Published:	H. Giáo dục Việt Nam 2014
Subjects:	Chiến lược marketing > Xây dựng thương hiệu; Tiếp thị > Chiến lược
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24032
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24032

Chiến lược marketing hiện đại từ thực tiễn thương trường

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