Essentials of marketing

Essentials of marketing a marketing strategy planning approach

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Includes bibliographical references (pages 645-685) and indexes;

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Bibliographic Details
Main Author: Perreault, William D
Other Authors: Cannon, Joseph P
Format: Book
Language:Undetermined
Published: New York McGraw-Hill Education 2015
Subjects:
Marketing; Tiếp thị; Marketing strategy; Chiến lược tiếp thị
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24419
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Description
Summary:Includes bibliographical references (pages 645-685) and indexes;
Physical Description:xliii, 717 p.

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