Essentials of marketing a marketing strategy planning approach
Includes bibliographical references (pages 645-685) and indexes;
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| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Cannon, Joseph P |
| Format: | Book |
| Language: | Undetermined |
| Published: |
New York
McGraw-Hill Education
2015
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| Subjects: | |
| Online Access: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24419 |
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| Institutions: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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