Consumer behaviour implications for marketing strategy

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Bibliographic Details
Main Author: Quester, Pascale
Other Authors: Pettigrew, Simone
Format: Book
Language:Undetermined
Published: Boston, Mass. ; London McGraw-Hill Higher Education 2014
Subjects:
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=24898
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một