Consumer behaviour : implications for marketing strategy /

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Podrobná bibliografie
Hlavní autor:	Neal, Cathy.
Médium:	Kniha
Jazyk:	English
Vydáno:	Sydney; New York : Irwin/McGraw-Hill, 1999.
Vydání:	2nd edition.
Témata:	Consumer. Market. Consumer behaviour > Australia. Market surveys > Australia. Consumer behaviour > Australia > Case studies. Market surveys > Australia > Case studies. Consumer behaviour > New Zealand. Market surveys > New Zealand. Consumer behaviour > New Zealand > Case studies. Market surveys > New Zealand > Case studies.
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