Tiếp thị phá cách Kỹ thuật mới để tìm kiếm những ý tưởng đột phá

Tên sách tiếng Anh: Lateral marketing : New techniques for finding breakthrough ideas; Trình bày sự tiến hoá của thị trường và những động lực của sự cạnh tranh; điểm mạnh, yếu của tư duy tiếp thị truyền thống; định nghĩa, vai trò của sự phá cách; tiê...

Full description

Saved in:

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Bes, Fernando Trias de
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Nxb. Trẻ; Thời báo Kinh tế Sài Gòn 2014
Subjects:	Tiếp thị; Marketing
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=25007
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Tên sách tiếng Anh: Lateral marketing : New techniques for finding breakthrough ideas; Trình bày sự tiến hoá của thị trường và những động lực của sự cạnh tranh; điểm mạnh, yếu của tư duy tiếp thị truyền thống; định nghĩa, vai trò của sự phá cách; tiếp thị phá cách ở mức độ thị trường và sản phẩm; cách thực hiện loại hình tiếp thị này
Physical Description:	231tr.

Tiếp thị phá cách Kỹ thuật mới để tìm kiếm những ý tưởng đột phá

Similar Items