Nguyên lý tiếp thị Principles of Marketing

Trình bày Tiếp thị: Tạo dựng và giành lấy giá trị khách hàng; Doanh nghiệp và Chiến lược tiếp thị: Hợp tác xây dựng quan hệ khách hàng; Phân tích Môi trường tiếp thị; Quản lý thông tin tiếp thị để thấu hiểu mong muốn ẩn sâu của khách h...

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Bibliografiset tiedot
Päätekijä:	Kotler, Philip
Muut tekijät:	Armstrong, Gary
Aineistotyyppi:	Kirja
Kieli:	Undetermined
Julkaistu:	H. Lao động - Xã hội; Tinh văn Media 2012
Aiheet:	Tiếp thị > Nguyên lý > Lý thuyết
Linkit:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=29655
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Yhteenveto:	Trình bày Tiếp thị: Tạo dựng và giành lấy giá trị khách hàng; Doanh nghiệp và Chiến lược tiếp thị: Hợp tác xây dựng quan hệ khách hàng; Phân tích Môi trường tiếp thị; Quản lý thông tin tiếp thị để thấu hiểu mong muốn ẩn sâu của khách hàng; Thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng; Thị trường tổ chức và hành vi mua hàng của tổ chức....
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Nguyên lý tiếp thị Principles of Marketing

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