Phiêu lưu trong thế giới marketing

Tên sách tiếng Anh: My adventures in marketing; Gồm 49 bài viết về cuộc đời của tác giả cũng như những ý tưởng mới cho khoa học và thực hành marketing; quan điểm về tương lai của marketing và ngành bán lẻ; tư duy về marketing con người, nơi chốn,...

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Manylion Llyfryddiaeth
Prif Awdur:	Kotler, Philip
Awduron Eraill:	Nguyễn, Dương Hiếu
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Pynciau:	Tiếp thị > Doanh nhân > Cuộc đời và sự nghiệp
Mynediad Ar-lein:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32699
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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32699

Phiêu lưu trong thế giới marketing

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