Phiêu lưu trong thế giới marketing

Tên sách tiếng Anh: My adventures in marketing; Gồm 49 bài viết về cuộc đời của tác giả cũng như những ý tưởng mới cho khoa học và thực hành marketing; quan điểm về tương lai của marketing và ngành bán lẻ; tư duy về marketing con người, nơi chốn,...

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Nguyễn, Dương Hiếu
Format:	Book
Language:	Undetermined
Published:	Tp. Hồ Chí Minh Nxb. Trẻ 2017
Subjects:	Tiếp thị > Doanh nhân > Cuộc đời và sự nghiệp
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32699
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Tên sách tiếng Anh: My adventures in marketing; Gồm 49 bài viết về cuộc đời của tác giả cũng như những ý tưởng mới cho khoa học và thực hành marketing; quan điểm về tương lai của marketing và ngành bán lẻ; tư duy về marketing con người, nơi chốn, ý tưởng, marketing viện bảo tàng, sưu tập tranh; mối quan tâm và đề xuất của ông về giảm đói nghèo, tham nhũng, bất bình đẳng thu nhập; những cuộc phiêu lưu của ông đến Ý, Nhật, Ấn Độ, Brazil...
Physical Description:	321tr.

Phiêu lưu trong thế giới marketing

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