Hành vi khách hàng

Cung cấp các kiến thức từ cơ bản đến chuyên sâu về khách hàng và hành vi tiêu dùng. Phân tích các yếu tố nội cảm bên trong một cá thể có tác động đến hành vi khách hàng. Trình bày những yếu tố gắn với tâm lý của con người có tác đọ...

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Bibliographic Details
Main Author:	Võ, Thị Ngọc Thúy
Other Authors:	Trường Đại học Quốc gia Thành phố Hồ Chí Minh
Format:	Book
Language:	Undetermined
Published:	Tp.Hồ Chí Minh Đại học Quốc gia Tp. Hồ Chí Minh 2017
Subjects:	Quản trị doanh nghiệp > Hành vi > Khách hàng > Người tiêu dùng
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32860
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=32860

Hành vi khách hàng

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