Word of mouth marketing

Giới thiệu những khái niệm cơ bản về marketing truyền miệng, những điều sâu xa - sáu ý tưởng lớn, bản tuyên ngôn của marketing truyền miệng,...; làm như thế nào? (Ai kể cho bạn bè về bạn?, họ sẽ nói về điều gì, làm sao để lan truyền thôn...

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Bibliographic Details
Main Author:	Sernovitz, Andy
Other Authors:	Nguyễn, Linh Giang
Format:	Book
Language:	Undetermined
Published:	H. Lao động - Xã hội ; Công ty Sách Alpha 2017
Subjects:	Marketting truyền miệng
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33616
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33616

Word of mouth marketing

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