Mua sắm thông minh Mánh khóa các tập đoàn quốc tế sử dụng để lôi kéo và thuyết phục khách hàng

Tên sách tiếng Anh: Brandwashed : Tricks companies use to manipulate our minds and peruade us to buy; Gồm 9 chương: Thượng đế nhí, xin mời mua hàng; rao bán nỗi sợ hãi và sự nghi ngờ; tôi không thể từ bỏ bạn; chịu áp lực; ôi, kỉ niệm ngọt ngào; kho vàng...

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Bibliographic Details
Main Author:	Lindstrom, Martin
Other Authors:	Khánhh, Thủy
Format:	Book
Language:	Undetermined
Published:	H. Lao động Xã hội ; Công ty Sách Thái Hà 2016
Subjects:	Tiếp thị > Người tiêu dùng > Mua sắm > Lựa chọn thương hiệu
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33745
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Mua sắm thông minh : Mánh khoé các tập đoàn quốc tế sử dụng để lôi kéo và thuyết phục khách hàng = Brandwashed : tricks companies use to manipulate our minds and pursuade us to buy

by Lindstrom, Martin
Published 2016

Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Mua sắm thông minh Mánh khóa các tập đoàn quốc tế sử dụng để lôi kéo và thuyết phục khách hàng

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