Sales Technology Making the Most of Your Investment

This book is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, it begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. I...

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Bibliographic Details
Main Author: Panagopoulos, Nikolaos G
Format: Book
Language:Undetermined
Published: Business Expert Press 2010
Subjects:
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38153
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Description
Summary:This book is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, it begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then examines the factors that can lead to effective sales technology implementation and the pathways from using the system to salesperson performance. Next, it offers several methods that executives can use to calculate the performance impacts of such investments.; Ebook from IG Library
Physical Description:194 Pages