Pricing Segmentation and Analytics

Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many d...

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Dades bibliogràfiques
Autor principal: Ferguson, Mark
Altres autors: Bodea, Tudor
Format: Llibre
Idioma:Undetermined
Publicat: Business Expert Press 2012
Matèries:
Accés en línia:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38316
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Sumari:Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Descripció física:173Pages