Pricing Segmentation and Analytics

Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many d...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Ferguson, Mark
Άλλοι συγγραφείς: Bodea, Tudor
Μορφή: Βιβλίο
Γλώσσα:Undetermined
Έκδοση: Business Expert Press 2012
Θέματα:
Διαθέσιμο Online:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38316
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Περιγραφή
Περίληψη:Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Φυσική περιγραφή:173Pages