Pricing Segmentation and Analytics

Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many d...

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Glavni avtor: Ferguson, Mark
Drugi avtorji: Bodea, Tudor
Format: Knjiga
Jezik:Undetermined
Izdano: Business Expert Press 2012
Teme:
Online dostop:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38316
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
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Izvleček:Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Fizični opis:173Pages