Pricing Segmentation and Analytics
Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many d...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Business Expert Press
2012
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38316 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01341nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_38316 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 895.922334 | ||
| 100 | |a Ferguson, Mark | ||
| 245 | 0 | |a Pricing Segmentation and Analytics | |
| 245 | 0 | |c Mark Ferguson, Tudor Bodea | |
| 260 | |b Business Expert Press | ||
| 260 | |c 2012 | ||
| 300 | |a 173Pages | ||
| 520 | |a Ebook from IG Library ; Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. | ||
| 650 | |a Marketing Strategy; Chiến lược tiếp thị; Nghiên cứu thị trường | ||
| 700 | |a Bodea, Tudor | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38316 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||